Lesson Plan: Coca-Cola is First Sold to the Public at Jacob's Pharmacy in Atlanta, Georgia
Learn about the history of Coca-Cola and its impact on American culture in this engaging lesson plan.
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Lesson Plan: Coca-Cola is First Sold to the Public at Jacob's Pharmacy in Atlanta, Georgia
Lesson Details
Subject: History
Grade Level: High School
Duration: 1 hour
Learning Outcomes
- Know the history of Coca-Cola and its first sale to the public
- Understand the impact of Coca-Cola on American culture
- Can analyze the marketing strategies used by Coca-Cola to become a successful brand
Methodology
The lesson will begin with a brief introduction to the history of Coca-Cola and its founder, John Pemberton. Students will then watch a short video about the first sale of Coca-Cola at Jacob's Pharmacy in Atlanta, Georgia. After the video, students will work in pairs to analyze the marketing strategies used by Coca-Cola to become a successful brand. They will then present their findings to the class.
Resources/Materials
- Video: The History of Coca-Cola
- Handout: Marketing Strategies Analysis Worksheet
- Projector and screen
Activities
- Introduction to Coca-Cola and John Pemberton (10 minutes)
- Video: The First Sale of Coca-Cola at Jacob's Pharmacy (15 minutes)
- Pair Work: Analyzing Marketing Strategies (20 minutes)
- Class Discussion: Presenting Findings (15 minutes)
Assessment
Students will be assessed on their ability to analyze the marketing strategies used by Coca-Cola to become a successful brand. They will also be assessed on their presentation skills during the class discussion.
